Marketing Plan of Starbucks Essay Example | Topics and Well Written Essays - 2000 words

Marketing Plan of Starbucks - Essay Example According to a poll, 13- to 21-year olds spent more than $120 million in 2007 (Lockyer 2009). Threats Intense competition in the coffee market – the main competitors being 7-Eleven, Dunkin Donuts, BIGGBY Coffee, Caribou Coffee, McDonald's, Panera Bread, and Einstein Bagels Duplication or products and strategy is not difficult in the sector Threat of being accused of trying to lure kids looms large as McDonald's too have been accused of luring the children towards unhealthy eating. Risk Evaluation The market for new products for the children exists and Starbucks has a very high chance of success in the market. The teens’ spending has increased and they look for a place to hangout. Products can be offered by Starbucks which would be healthier for them than the existing products they consume now. However, chances of failure do exist mainly because of the threat of accusation of luring the teens towards coffee. Overall, Starbucks could enter this segment and introduce innov ative products as the strengths and opportunities far outweigh the threats. However, Starbucks should ensure that their brand image and reputation is not affected as they pursue a strategy for growth and enhanced market share. They must not compromise on quality and adhere to their values and ideals. Market Opportunity options Starbucks should not enter into fresh new ventures to introduce new products. Instead, they should offer these as products extensions from their existing stores. However, on an experimental basis, they could have extension counters at retails stores frequented by teens, for selling exclusively products for teens. While teens go out with parents, they also seek privacy and hence joint ventures with some retailers might... The market for new products for the children exists and Starbucks has a very high chance of success in the market. The teens’ spending has increased and they look for a place to hangout. Products can be offered by Starbucks which would be healthier for them than the existing products they consume now. However, chances of failure do exist mainly because of the threat of accusation of luring the teens towards coffee. Overall, Starbucks could enter this segment and introduce innovative products as the strengths and opportunities far outweigh the threats. However, Starbucks should ensure that their brand image and reputation is not affected as they pursue a strategy for growth and enhanced market share. They must not compromise on quality and adhere to their values and ideals. Starbucks should not enter into fresh new ventures to introduce new products. Instead, they should offer these as products extensions from their existing stores. However, on an experimental basis, they could have extension counters at retails stores frequented by teens, for selling exclusively products for teens. While teens go out with parents, they also seek privacy and hence joint ventures with some retailers might be productive.

Learning, Managing and Developing People, Leadership Theories Assignment

Learning, Managing and Developing People, Leadership Theories - Assignment Example Style leadership theories focus on how leaders behave. Two dimensions of leadership include consideration (employee centered) and initiating structure (production centered). A balance of both dimensions is the most appropriate. Leadership should have regard for the characteristics of the leader, organization and workgroup. Steven’s leadership is production centered. He is not concerned with the needs of the employees but only focuses on getting the task done. He is not willing to power share and makes decisions and announces them. He barks orders at the employees and expects them to achieve unreachable targets and reprimands them for not doing things fast enough. On the other hand, Robert involves his team members in making decisions and allocates specific tasks to each individual. He is concerned about the needs of the employees and consults them in decision making. Situational and contingency leadership theories suggest that the most effective leadership style changes depending on the situation. This approach is based on leadership dimensions of the directive and supportive behaviors. Directive behaviors assist the team members to achieve their goals by focusing on the tasks that need to be accomplished and how they should be done. Supportive behaviors assist the members of the team to be comfortable with the situation, themselves and their colleagues. These two behaviors can either be supporting, directing, coaching or delegating. Transformational leadership involves a leader that is visionary, inspiring and one who leads by example. This leadership focuses on the moral and ethical values of the followers. Transactional leadership is based on legitimate authority and focuses on the self-interest of the followers. To ensure the success of Smith’s Bothy and Hotel, the leaders should adopt the situational and contingency theory of leadership. The leadership style should change depending on the  situation.